CASE STUDY
Ocean Bathrooms
Email Campaigns, Blogs, Events Marketing and PR for Premium Family Firm in the Bathrooms Sector
PROJECT
FOR
Bringing a taste of luxury to the most utilised rooms in any home or hotel, from cleverly designed cloakrooms to luxurious home spas, the Ocean Collection incorporates four sub-brands spanning Ocean Trade, Ocean Wellness, Ocean Bathrooms for residential and hotel sectors, and Ocean Superprime for private client audiences.
With offices in London and Dorset, and a highly-spec’d working showroom in Poole, projects from Ocean can be found in hospitality and residential developments in the likes of award winning developments such as London’s Brigade Court, Swedish Castles and US Celebrity Gym, Xtend Barre.
“EmmPower handled our email marketing, keeping our client base engaged and sharing our news and core messages. Emma and has helped to gain Ocean coverage in multiple media publications read by our audience”.
Joe Mühl. Managing Director of Ocean Superprime and Ocean Contracts & Projects
The family behind the Ocean brand are headed up by Founder Robert Mühl who set out to build a bathrooms business with real vision and flair. Offering designers and a top team of installations professionals, who could see past the standard solutions to both the family bathroom project and larger scale hotel chains or boutique getaway destinations.
Joe enlisted EmmPower after a recommendation from a soft furnishings client, for whom EmmPower delivered social media and events marketing services. As Ocean grew and wanted to expand into new territories, opening new showrooms across the South Coast, having an experienced marketing generalist to both brainstorm new strategies and implement ongoing marketing communications to their selection of B2B and B2C audiences was a priority.
“My time is spent out on the road all over the country at events and seeing clients, I needed a flexible and reliable resource to maintain a stream of activity and be on hand for new ideas for the family business as it developed. I knew Emma communicated with both the consumer and residential audiences as well as trades and design firms via her other clients, and could trust that these conversations would be well handled. The objective for our small business was to have a mixture of blogs, emails and events marketing manage, in our tone of voice. We needed to be fairly hands-off and know the job would be done. Gaining PR exposure and having the help to publicise our awards wins and showroom launches and more was part and parcel, and at strategy meetings Emma always suggests ideas we can implement into our ongoing marketing operations. Ocean had been let down by digital services providers before, and so an experienced hand who could communicate with all current and prospective customers, wherever they are was really important to us.”
Joe Mühl. Managing Director of Ocean Superprime and Ocean Contracts & Projects
EmmPower grew our email database, gained coverage for award wins and showroom launches across multiple outlets including Dorset Chamber and Dorset Business News and industry publications.
