Calling for Business – How to get past the Gatekeepers

Hello one and all!

Whilst we all lay about in the sunshine (or work inside, watching the sun drenched outdoors wistfully), none of us can ignore how vital it is to keep those fresh, new business leads funnelling into our sales pipeline to create those future opportunities for when everything quietens down again. Truly making hay whilst the sun shines!

One of the key questions I am repeatedly asked about, concerning cold-calling or picking up the phone to warm or untouched leads and prospects is, “How do you get past the Gatekeeper?”. In my years on the phones I have had to tackle some very tricky characters and delightful telephonists alike… and I used to be a Receptionist and PA myself.

A PA to the CEO, Director or Chair often has stern instructions to not let any unannounced or unsolicited callers through… but they do often have the power to influence their Boss or Manager and can be your route to sharing your exciting, useful, or even game-changing service or product to the Decision Maker or Internal Champion you need to progress your conversation with or book an appointment to visit.

It can be tough – but here are some simple tips for helping you on your way!



Warmest wishes,

Em 🙂



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